Get up close and personal with the Who’s Who in San Diego’s leading media (KUSI channel 9 and KPBS producer/director), and technology industries and who will share the secrets of professional networking, branding, leadership, and how to use traditional & social media for your success in the digital age!

The Art and Science of Networking, Branding, & Social Media: A practical guide to your professional success in the digital age

Monday, September 13, 2010

6 – 9 pm

(Presentation 7-8:30 pm, followed by networking before and after, light refreshments provided)

AMN Healthcare Auditorium

Address: 12400 High Bluff Dr., San Diego, CA 92130

Registration fee:

$30 per person by Sep 9, 2010 (early bird rate)

$40 per person Sep 10 -12 (regular rate)

$45 thereafter and onsite

Registration:

http://socialwebnetwork.com/event

(Registration fee includes light refreshment, and a copy of “Art & Science of Networking & Social Media” DVD produced by Zhu Shen, retail $29.95)

Organizers: San Diego Biotech Discussion Group (SDBDG), Women of BioScience, BioForesight

Moderator: Joseph Panetta, CEO, BIOCOM

Featuring Panelists:

Tammy Charnow Carpowich, Director of Interactive Strategy, KPBS

Moshe Engelberg, Ph.D., President, ResearchWorks

Jay Jones, Managing Producer, KUSI Channel 9

Neil Senturia, CEO, Blackbird Advisers

Zhu Shen, Ph.D., MBA, CEO, BioForesight, SABPA Vice Chairman

Topics to cover:

· How to develop long-lasting relationships through networking

· How to use traditional media and social media (Linkedin, Twitter, Facebook, YouTube)

· How to establish leadership in any industry as an individual and a company

· How to create a strong personal brand and corporate brand in the digital age

· What kind of stories are news media eager to cover and how to pitch them

· How the dynamic changes in traditional and social media impact news coverage and you